Brands for Less

Store Overview

Brands for Less (BFL) stands out as a leading off-price retailer in the GCC and
Southeast Asia, offering the latest fashion trends, toys and home essentials at
competitive prices. Established in Lebanon in 1996, Brands For Less introduced a
unique concept that allows customers to shop international brands at discounts of
up to 80%. It entered the UAE market in 2000 and quickly became a preferred
shopping destination. Today, Brands for Less operates in more than seven
markets across the GCC and Southeast Asia, delivering a distinctive “Treasure
Hunt” experience where customers discover new products and deals every time
they visit. Known for its excellent customer service and forward-thinking vision,
Brands For Less remains committed to sustainability and continues to expand its
reach to bring high-quality products to more people around the world.